LOS ANGELES, California (CNN) -- Each November, auto-industry reps descend on the L.A. Auto Show with flashy displays, loud music and stylish new cars.
As the first big auto showcase of the North American model year, the event traditionally has been a chance for automakers to generate buzz for their shiny new vehicles and head-turning concept cars.
This week's show, which runs through Sunday, is attracting buzz all right -- but not for its roadsters. The offerings inside the Los Angeles Convention Center have been overshadowed by events last week on Capitol Hill, where executives from the struggling "Big Three" U.S. automakers pleaded with Congress for a lifeline.
Bankruptcy fears have compounded the difficult task that Chrysler, the Ford Motor Co. and General Motors Corp. face pitching new cars in shaky economic times to a wary public. This challenge is on display here in Los Angeles, where penny-pinching automakers have toned down the glitz and stopped giving away key chains.
Seed Newsvine
1 comment:
This post is more than a year ago. Looks like next year GM motors will make it a better year for them.
Susan@DMV Locations
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